Peter De Haan Charitable Trust

The Peter De Haan Charitable Trust awarded YouthNet £104,000 towards our marketing activities, to help increase the number of visitors to TheSite.org.

*"Helping more young people discover TheSite.org"

This generous grant was used for marketing activities that we would not otherwise be able to carry out, including our brand-new viral game Turf War, which was launched in January 2008. Other activities included postcard promotions in universities and cinemas, radio coverage, reciprocal website links and content syndication with youth-focused organisations, as well as new advertising banners for mobile websites. These activities helped to grow TheSite.org's audience and we are now reaching over half a million people every month.

We are extremely grateful to Peter De Haan and his fellow trustees for all their support, which is helping more young people discover TheSite.org's unique blend of information, advice and support.

"The number of visitors to TheSite.org is impressive, but currently only represents a relatively small percentage of the number of young people aged 16-24 in the UK. By supporting YouthNet's marketing activities, we want to ensure that more young people can benefit from the online services the charity provides," Peter De Haan.